 |
 |
|
|
The Brief
As a joint venture, The ADWEB Agency approached the Kangaroos Football Club regarding the creation of an online goal kicking game (Kanga Kick), a first for an AFL club! The idea was to generate more site traffic for the club, increase membership, and also expose the Intranet DASHBOARD brand to thousands of new users.
The Challenge
We needed to create a game that encouraged users to keep coming back to better their scores and create viral buzz. As this was one of the first online goal kicking games, getting the physics of the ball flight right provided quite the challenge!
The Success
The game has been played by thousands of people which has led to increased traffic to the Kangaroos Football Club site, increased membership subscriptions, and it set them apart from the other clubs. It also provided enormous exposure for the newly released Intranet DASHBOARD software.
 
www.adweb.com.au/kangakick
|
|
|
|
|
