June 29, 2012
By Roscoe Tsalacopoulos
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Creating Your Own Custom Typeface

By Roscoe Tsalacopoulos | June 29, 2012 comments 0 comments

Creating Your Own Custom Typeface

Whether you’re a graphic designer, web designer or developer, on many occasions you would have been in the early stages of a project and had to start thinking about which fonts to use. Some of us get straight into Adobe Illustrator or Photoshop and start scrolling through the fonts to find a suitable option. Some of us might use some sort of font management software like Nexus Font to locate the right one.

But what if you are getting bored with using Helvetica and Arial over and over again? What if you want to use a type face that is perfect for the project? This is when creating your own custom type face would be appropriate. In this article, we will take you through the process of achieving this, beginning with:
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June 4, 2012
By Jason Yim
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Designing for the new iPad

By Jason Yim | June 4, 2012 comments 0 comments

Designing for the new iPad

While the new iPad has been available since March 2012, the implications of Apple’s super high resolution retina screen are still sinking in for most web content providers. The crystal clear, high density display features an incredible 2048 x 1536px resolution and to put this in perspective, a standard HDTV is 1920 x 1080px, a 24” monitor is 1920 x 1200px, the iPad 2 was a quarter of the size at 1024 x 768px and the iPhone 4S’s retina display is just 960 x 640px.
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May 2, 2012
By Silas Haysom
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The State of SVG

By Silas Haysom | May 2, 2012 comments 0 comments

The State of SVG

SVG stands for “Scalable Vector Graphic”, and is an XML based file format used to create vector graphics for the web. SVG was created as an open standard by the World Wide Web Consortium (W3C) in 1999.

SVG either exists as a standalone file that can be imported into the web page, or as a code block inserted directly into the html. Most modern browsers support and render SVG directly. Older versions of Internet Explorer supported a similar format called VML (Vector Markup Language).

There are many cool ways SVG can be used on the web. In this article we’ll explore and show you examples of a few of them.
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March 27, 2012
By Roscoe Tsalacopoulos
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Web Typography – Tips, Tricks and Trends

By Roscoe Tsalacopoulos | March 27, 2012 comments 0 comments

Web Typography - Tips, tricks and trends

With the rise in popularity of web fonts, 2011 saw web typography finally catch-up with other aspects of online design. Since that initial nudge, web typography has been evolving at such a pace that it can be hard to keep up with the latest trends and techniques. Luckily for you, here at ADWEB, keeping on top of online trends is exactly what we do!

So, with that in mind, here is a brief overview of tips, tricks and trends that we utilise when developing online projects. Whether you’re a designer, developer, usability guru or just enthusiastic about web design trends, you should find this quite useful.
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March 8, 2012
By Sarah Tyler
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Create a Great User Experience

By Sarah Tyler | March 8, 2012 comments 0 comments

User Experience

What is User Experience and Usability?

When designing or developing for users, it’s vital that the experience is a good one. Good user experience can motivate users, engage them and make sure they return to your site. Have you ever left a site because you felt frustrated or you couldn’t easily find what you were looking for? User Experience (UX) is all aspects of a users’ interaction with a product or website.

We want to make sure the user feels happy and has a positive experience from start to finish. One element of user experience is usability, which is the extent to which a product can be used to achieve specific goals with effectiveness, efficiency and satisfaction. UX encompasses not only that people can use something but how they feel about using it and all of this contributes to the overall brand experience.
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March 5, 2012
By Jason Yim
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Top 5 most popular websites to keep an eye on in 2012

By Jason Yim | March 5, 2012 comments 0 comments

Top 5 most popular websites to keep an eye on in 2012

A new year brings a new batch of exciting business startups and hot new social networks to our attention. Since web technology and online trends seem to change at the blink of a tweet, new online business concepts need more than just a clever idea to stand out from the crowd.

At ADWEB, it’s our job to keep on top of emerging online trends and we like to think that we’re pretty good at what we do. With that in mind, we’ve listed our top 5 most popular websites that we find useful and that we think will develop into big players in 2012.
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